Skills & Competencies for Retail Area Supervisor

Retail Area Supervisor job profile

Book a Demo and Receive a Sample Job Profile

JOB SUMMARY for Retail Area Supervisor

Manages and leads retail store managers in a given geographic area to maximize sales and profitability.

JOB RESPONSIBILITIES for Retail Area Supervisor

Develops and implements policies for area stores.

Retail Area Supervisor SALARY RANGE

BASE 50%
$75,038
TOTAL 50%
$80,088
Job Level
M02
Job Code
SM15000237
Education/Degree
Bachelor's Degree
Reports To
District Store Manager

Retail Area Supervisor Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Retail Area Supervisor skill and competencie below to view definitions.
INDUSTRY COMPETENCIES JOB FAMILY COMPETENCIES CORE COMPETENCIES
BOOK A DEMO

5 hard skills or competencies (industry competencies) for Retail Area Supervisor

1 Industry Competency – Retail Industry
Proficiency Level -2
Skill definition-Applying comprehensive knowledge of retail principles, inventory management, pricing strategies, and consumer behavior to effectively manage and operate retail businesses.
Level 1 Behaviors
(General Familiarity)
Defines the importance of effective merchandising strategies in boosting retail sales and profit margins.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Assists customers with product inquiries by providing information about features, pricing, and availability.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Addresses intricate complaints and concerns effectively to ensure customer satisfaction and retention.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Contributes to the development of retail pricing strategies to maximize profitability and competitiveness.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Champions the adoption of predictive analytics to optimize pricing, inventory management, and marketing strategies.
See 4 More Skill Behaviors
2 Industry Competency – Retail Business Development
Proficiency Level -3
Skill definition-Identifying growth opportunities and driving retail business expansion with a strategic mindset, market awareness, and business acumen.
Level 1 Behaviors
(General Familiarity)
Cites the importance of competitive pricing and cost efficiency in the context of retail business development.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Compiles data from past retail Business Development initiatives, including sales figures, customer feedback, and other relevant metrics.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Analyzes feedback to extract actionable insights and recommend customer-centric enhancements to the retail experience.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Evaluates and acquires assets that align with the retail business's growth objectives to expand market presence.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Creates comprehensive risk mitigation strategies with contingency planning to protect the retail business from setbacks.
See 4 More Skill Behaviors
3 Retail Area Supervisor - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Area Supervisor
Proficiency Level - 4
5 Competency for - Retail Area Supervisor
Proficiency Level - 5

2 general skills or competencies (Job family competencies) for Retail Area Supervisor

1 Job Family Competencies – Promotion
Proficiency Level -3
Skill definition-Developing and implementing promotional activities to attract and increase the awareness of customers in buying products.
Level 1 Behaviors
(General Familiarity)
Describes the significance of brand image development to promotion efforts.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Documents information needed for promotional activities such as product details and features.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Generates reports that outline customers’ interest levels and questions asked at various events.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Leads market research studies and evaluates findings to understand customer and market opportunities.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Creates engaging promotions including deals to encourage target market purchases.
See 4 More Skill Behaviors
2 Job Family Competencies – Sales Management
Proficiency Level -2
Skill definition-Meeting or exceeding the company’s sales targets for sales functions.
Level 1 Behaviors
(General Familiarity)
Describes the basic concepts and components of sales management.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Documents all the sales call information in the customer relationship management system.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Facilitates monthly sales pipeline reviews to provide a reliable view of sales opportunities.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Directs the sales to achieve overall growth and hit sales targets.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Conceptualizes innovative ways to market products and services.
See 4 More Skill Behaviors
3 Retail Area Supervisor - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Area Supervisor
Proficiency Level - 4
5 Competency for - Retail Area Supervisor
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Retail Area Supervisor

1 Core Competencies – Business Acumen
Proficiency Level -2
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Evaluates and explains the financial aspects of a business initiative to different teams.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
See 4 More Skill Behaviors
2 Core Competencies – Business Performance Management
Proficiency Level -2
Skill definition-Applying business intelligence to monitor and manage overall business performance towards goals.
Level 1 Behaviors
(General Familiarity)
Describes our organization's major strengths and weaknesses from a BPM perspective.
See 4 More Skill Behaviors
Level 2 Behaviors
(Light Experience)
Gathers and compiles BPM-based data about our organization for quantitative information.
See 4 More Skill Behaviors
Level 3 Behaviors
(Moderate Experience)
Describes operational changes that will lead to improved business performance.
See 4 More Skill Behaviors
Level 4 Behaviors
(Extensive Experience)
Leads management intervention to improve business functioning after data, mission, and goals review.
See 4 More Skill Behaviors
Level 5 Behaviors
(Mastery)
Drives the optimization of performance reporting structures and repeatable processes.
See 4 More Skill Behaviors
3 Retail Area Supervisor - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Retail Area Supervisor
Proficiency Level - 4
5 Competency for - Retail Area Supervisor
Proficiency Level - 5

Summary of Retail Area Supervisor skills and competencies

There are 5 hard skills for Retail Area Supervisor, Retail Industry, Retail Business Development, Merchandising, etc.
2 general skills for Retail Area Supervisor, Promotion, Sales Management.
11 soft skills for Retail Area Supervisor, Business Acumen, Business Performance Management, Budgeting, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Retail Area Supervisor, he or she needs to be proficient in Business Acumen, be proficient in Business Performance Management, and be proficient in Budgeting.

It's Easy to Get Started

Get the precision you need to assess, hire, and develop top talent with skills and competencies – see how with a personalized demo.